The 'How-to' Dog Blog

Celebrating dogIDs Spokesdog, River!

Today is a very special day.

It’s River’s 5th birthday!

For the past five years, River has been the dogIDs spokesdog, fit model, product tester and morale booster. He spends every day helping us further our mission of producing and selling the highest quality dog products.

River is a yellow Labrador retriever and his pet parents are dogIDs owners, Clint and Lori Howitz. He also has a human sister, Brynn, and a Great Dane brother, Syrus.

River’s favorite activity is playing fetch, which he gets to play pretty much every day at the dogIDs office with our eCommerce Manager, Eric.

River also likes to pose for product photos, run on his doggie treadmill, chase shadows and get his belly rubbed.


Here are some of our favorite photos of River:

Puppy River
Teenage River
River on his treadmill
River loving a day at the lake
River and his sister Brynn
River modeling dogIDs gear
River's 4th Birthday
River and Syrus goofing around
River at Christmas
River hanging at the cabin
River and Clint at 1 Million Cups
River finding out what happens when you dumpster dive


Thanks for being a ray of sunshine in our office, River, and for inspiring us to create great products for you and your four-legged friends!

Happy Birthday River!


Have a birthday message for River? Leave it in the comments below.

About Shelby Cochran

Shelby Cochran is Director of Operations & Merchandising at dogIDs, where she helps the team move the company forward and also gets to work closely with the marketing and catalog departments. Shelby has a fiery little mutt named Simon as well as an odd cat, Gengar. When she’s not enjoying working with the team at dogIDs, she performs in community theatre productions.