About dogIDs

Founded by Dog Lovers

dogIDs was founded in 2005 by Clint and Lori Howitz in the basement of their home with the sole purpose of improving the lives of our precious pooches with top quality products that help keep them "Known and Safely Home". While we have now upgraded and relocated to an office and our team is a bit bigger, our primary goal is still the same: doing what is best for our four legged best friends.

Here's what sets us apart:

  • Dog Experts, Not Just Business People: We're not just another company trying to sell you pet products. We're dog lovers through and through, with decades of experience in pet parenting and dog training. We understand the unique needs of dogs and the challenges faced by their owners. That's why we don't just design products – we design them with your dog's safety, comfort, and happiness in mind.

  • Unwavering Quality: We believe your dog deserves only the best. That's why we use top-of-the-line materials and cutting-edge technology to create products that are built to last. From computer-guided laser engraving for crisp, clear ID tags to high-quality embroidery for personalized collars and leashes, every detail is meticulously crafted to ensure exceptional quality and durability.

  • A Mission-Driven Approach: Our passion for dogs goes beyond just selling products. We believe in fostering a strong human-dog bond and enriching the lives of both canines and their companions. That's why we develop practical, safe, and stylish products that make everyday adventures with your dog more enjoyable.

  • A Guarantee You Can Trust: We stand behind our products 100%. Every dog collar, dog leash, harness, or dog ID tag comes with a lifetime guarantee. If anything happens to it, we'll replace it, no questions asked.

Our mission at dogIDs is and always will be to improve the lives of dogs and the dog-human relationship. We do this by developing top quality, practical, safe, classy products for dogs with durability that stands up to the rigors of the dog life experience. Since we're "crazy dog people" ourselves with decades of pet parenting and dog training experience, we understand the product needs of our customers and only offer products that are best for our dogs as well. We believe our dogs deserve only the best and produce each of our products accordingly. "Only the Best for Your Best Friend" is not just a marketing tagline but rather a strong belief in what we do and intention that guides us at dogIDs.

The inspiration for our hard work comes from family dogs like our spokesdog, River, who is also our product tester as well as greeter and morale booster.

The Leaders in High-Tech Personalized dogIDs

We use top-of-the-line superior technology to create computer-guided laser engraving along with embroidery equipment to create exquisitely made dog identification tags, personalized dog collars, harnesses, and leashes. Our products are made perfect each time, and we stand behind that by guaranteeing every item made for the life of your pet.


dogIDs Satisfaction Guarantee

dogIDs takes pride in bringing the absolute best quality to our customers with a 100% guarantee. Our customer service department is here to answer any question, so please visit our Contact Us page.

For more information on our customized made in USA products, visit today, where we make shopping for your canine a lot less “ruff.”

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